The Alpha Economics — Turning Instagram Into a Student Admission Funnel
Generated 1,000+ quality student enquiries for Class 11 & 12 Economics.
Converted quality enquiries into 50+ admissions for online and offline classes.
Achieved a 5%+ enquiry-to-admission conversion rate.
Company Overview
Personal Branding & EducationThe Alpha Economics is the personal education brand of Pooja Ma’am, an Economics teacher specialising in Class 11 & 12 Economics.
Pooja Ma’am provides both online and offline classes, helping students understand Microeconomics and Macroeconomics, prepare for examinations, and improve their academic performance.
seofox.io focused on building her personal brand, subject authority, student trust, and digital visibility through strategic Instagram marketing.
The Challenge
The objective was to establish Pooja Ma’am as a recognised Economics educator and create a digital presence that could attract the right students.
The goal was not simply to increase followers. The goal was to turn Pooja Ma’am’s expertise into a recognisable personal brand that drives real student enquiries and admissions.
Key Obstacles Identified
- ✕Build strong personal brand recognition and establish subject authority
- ✕Reach Class 11 & 12 students and build trust among students and parents
- ✕Promote both online and offline classes effectively
- ✕Generate quality student enquiries and convert enquiries into admissions
The Solution
We developed a personal-brand-led social media strategy centred around four pillars: Expertise + Education + Trust + Results. Rather than promoting only 'Economics Classes,' we built recognition around Pooja Ma’am as the educator.
Engagement & Audience Acquisition
“The branding and content helped me build a stronger presence among Class 11–12 students. We received quality enquiries from students who were genuinely interested in Economics classes, and these enquiries helped us generate admissions for both online and offline classes.”
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